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What was your “Total Impress”?
While attending the User Friendly Conference in Shanghai, China this year, we stayed at the Hau Ting Hotel. During one of the meals there, they handed us this card to rate their service. Now, the...
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UIEtips: Two Masters Share Techniques for Enhancing the User Experience
One of the benefits of creating your own conferences is the ability to choose from a wide variety of industry experts. We’re pretty picky on who gets to speak. I’ve attended hundreds of conferences...
View ArticleLearn from the Master of Designing Seductive Interactions
What is Seductive Interaction Design? More and more, we’re seeing web sites use rewards systems, competitions, and fun progress indicators to get people engaged. Interactions such as these trigger...
View ArticleUIEtips: Understanding the Kano Model – A Tool for Sophisticated Designers
“We learned that it was all about getting the basics right,” the product manager told me, having just come back from a tour of observing multiple customers. “We can invest in all the nifty new features...
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SpoolCast: When Search Meets Web Usability Q&A with Shari Thurow
Duration: 37m | 19 MB Recorded: April, 2010 [ Subscribe to our podcast via ←This link will launch the iTunes application.] [ Subscribe with other podcast applications.] [ Transcript Available ] How do...
View ArticleDo A/B Tests Focus Us On The Wrong Problems?
Last week, I attended a conference presentation where a team presented findings from their A/B Testing efforts. It was a cute presentation where they posted the control and test variants, then asked...
View ArticleUIEtips: The Magic Behind Amazon’s 2.7 Billion Dollar Question
Ratings and reviews can generate quite a lot of money. Who hasn’t asked a friend, peer, or family member their opinion on products or services, especially on something you’re about to purchase? A...
View ArticleHome Depot Designed For Activities, Not Experiences
Mark Schaefer loves Home Depot. He wrote this blog post about how much. However, in that same post, he talked about a breakdown in the experience of being a Home Depot shopper. I’ve been going to Home...
View ArticleUIEtips: Understanding the Kano Model – A Tool for Sophisticated Designers
In today’s UIEtips, I look back on an article from January 2011 – Understanding the Kano Model – A Tool for Sophisticated Designers. In this article, I explain how the Kano Model predicts the reaction...
View ArticleUIEtips: The Hunt for Missing Expectations
In today’s UIEtips, I discusses the difference between failed and missed expectations, and how to avoid them. Here’s an excerpt from the article. When many folks reach into their user research toolbox,...
View ArticleResources for Yesterday’s Virtual Seminar on Building A Winning UX Strategy...
Yesterday, a couple of hundred of my favorite UX folks tuned in to my UIE Virtual Seminar while I talked about the ways to use the Kano Model as the basis of a winning UX strategy. During the talk, I...
View ArticleSatisfaction Isn’t The Goal
“Was your experience satisfactory?” the survey asked the user. If the answer is no, well, then we can work on making it better. But if it is yes, what do we do? Should we walk away happy with what just...
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Jared Spool – Build a Winning UX Strategy from the Kano Model
[ Transcript Available ] The ultimate goal for user experience is that users enjoy using your product or service. Many companies use satisfaction as a metric for measuring their success. But...
View ArticleUIEtips: Tone and Voice – Showing Your Users That You Care
In this week’s UIEtips, Kate Kiefer Lee explains why it’s important to pay attention and understand the difference between voice and tone. Here’s an excerpt from the article Voice and tone. Tone and...
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